7‘S’ Model of Business Branding

Branding of knowledge-intensive business services

Corporate Branding of E-Business Ventures

Entrepreneurs in electronic markets move in industries where a strong corporate brand can deliver competitive advantage through differentiation. It not only facilitates increased attention. Despite ever-increasing followers and me-too products, it enables a company to build a positive image on behalf of the relevant target groups – be they consumers/customers, shareholders, employees, or indust...

Leadership and branding in business schools: a Bourdieusian analysis

University Business Model Framework

The purpose of this study is to provide a framework for the university business model as a solution for universities to cooperate with businesses. The method of the present study is a qualitative case study and the research method of document analysis, focal groups have been used to collect data. In the documentation section, 60 documents related to academic business models were selected and an...

Online Branding in Newspapers: A Conceptual Model

Online media branding strategies is growing at a very fast pace and is increasingly adopted not only by pure players companies but also by traditional firms. In the digital newspapers sector, online news are becoming the most required services from Internet users and their sites are among the most visited on the web. Researches on online branding of newspapers seem incomplete and there is still...